Together with creative agency Woedend! we developed and produced three videos to raise awareness for Type 1 Diabetes.

The productions involved a social experiment with influencers, a TVC called ‘What You Don’t See’ and a retargeting/sales video titled ‘HIGH/LOW’. The work was commissioned by Medtronic, a global leader in medical technology.

Social experiment

To draw attention to Type 1 Diabetes and the experience of having hypos and hypers, we made an unorthodox ‘infographic movie’. A mini documentary in which three influencers, Donny Roelvink (350k), Zoey Ivory (70k) and Tim Senders (30k), experience a spectacular thrill ride on board the Pitts Special; A state of the art aerobatics airplane. The ride resembles the ‘highs’ and ‘lows’ of Type 1 Diabetes.

The video was picked up by Cosmopolitan, Shownieuws (SBS6) and LINDAnieuws and generated lots of PR.