Client
Medtronic
Agency

Woedend!

Deliverables
  • TV Commercial
Director
Jos van Meerveld

“Help us create awareness for Type 1 Diabetes”

Eighty per cent of the Netherlands do not know exactly what Type 1 Diabetes entails. A quarter does not even know what it is, according to research by Medtronic. More than 100,000 people in the Netherlands have Type 1 Diabetes, but there is a lot of misunderstanding.

This is partly because the effects of the disease are not always visible, but also because Type 1 Diabetes is often confused with Type 2.

Together with creative agency Woedend! we produced three videos, including a social experiment with influencers and the TVC called ‘What You Do not See’. The TVC shows to the invisibility of the disease, from the perspective of the partner. Because Type 1 Diabetes is something you can not ignore.

The television commercial has been nominated for a ‘Gouden Loekie’ 2018, one of Hollands most prestigious awards for TV commercials.