Daybreak / Etcetera
There is an entire industry trying to prevent us from putting our phone away.
Bruut Amsterdam, Etcetera, and Daybreak developed the documentary series ‘Ben’s Click Off Clinic” for the telecom provider Ben. The series dives into the world of smartphone addictions; After all, there is an entire industry trying to prevent us from putting our phone away.
Which techniques are used exactly? And how do smartphones affect our lives?
The series consists of six episodes in which the influence of the ‘app industry’ is exposed. It follows on from the TV commercial of the telecom provider. Its purpose is to make people aware of how often they reach for their mobile phones. In the Ben click off clinic, the techniques and the psychology behind it are further explored.
In the Netherlands Ben is known as a no-nonsense telecom provider offering small bundles for competitive prices, aimed for people who also enjoy their lives offline.