“More than 35 unique assets from only one integrated production”
In collaboration with Social Inc and FNV Y&U, the youth branch of FNV (Federation Dutch Labour Movement), Bruut Amsterdam produced the new campaign #ZieOns (#SeeUs), aimed at employers and future employees. The purpose of the campaign is to give young people a fair start in the labor market.
More and more young people are dealing with crappy contracts, employment discrimination and unpaid overtime. This film is an open application on behalf of an entire generation: a call for more equality and security.
Bruut Amsterdam has extracted more than 35 unique assets from only one integrated production, designed for three different campaign phases and every touchpoint. This involves both photography, consisting of various key visuals, a manifest film, and four different in-depth portrait interviews.