20 SECOND VERSIONS
6 SECOND VERSIONS
We are proud to present our new work for Nationale Vacaturebank: An online video campaign consisting of three storylines. Each video addresses its own specific target group, together they form a whole. Why create one TV commercial aimed at a wide audience, when you can create multiple online videos aimed at specific target groups?
Nationale Vacaturebank has the largest vacancy database of the Netherlands and successfully connects thousands of employees with their future jobs. Only within the domains of sales, logistics, and mechanics, demand seems to be higher than supply.
That’s why Bruut Amsterdam produced three online campaign videos, promoting jobs in sales, logistics and mechanics: Tailor-made online video productions to address these specific groups individually.
Bruut Amsterdam developed the concept, took care of the entire production and ensured that the videos fitted in seamlessly with the campaign distribution. We made sure that our target audience, people seeking work and already working in the industry, got engaged.
The storylines, told in 60 seconds, 20 seconds and 6 seconds, were distributed via Facebook, Instagram, LinkedIn and YouTube.