How do we make sure that sexually abused boys seek out for help?
Show them – and their parents – that it’s nothing to be ashamed of and that they aren’t alone. And more importantly: let them know that Qpido can help. We use discrepancies to get the conversation started on social media, because talking about it is the first step to bettering the situation. The social media campaign (re-)targeted teens in the Amsterdam region.
The campaign, led by creative agency Hammerfest, was effective in reaching many people (956.700+ people reached, 408.000+ video views), but more importantly: the response showed us we reached the right people (800+ comments, 300+ organic shares). The campaign sparked quite some conversations. Hopefully, the victims will now feel safe enough to reach out to Qpido.